No Quitters Day Is Better With Friends
The second Friday of January is known as “Quitters Day,” the day people are most likely to forfeit New Year's resolutions. Since 2023, Chipotle has celebrated “No Quitters Day” and rewarded guests who sustained healthy habits all month. As Chipotle enters its third year celebrating “No Quitters Day,” the company is creating a motivational text message community via SMS to help guests achieve their goals.
How It Works:
- From January 2 – January 9, guests can text CHIPOTLE3G to 888-222 to join the “Goals, Gym, Guac” text message community.1
- Throughout January, Chipotle will text its community with exclusive content from top creators, motivational texts and affirmations, plus a first chance to score a free Chipotle Lifestyle Bowl on No Quitters Day as described below.
- On “No Quitters Day,” Friday, January 10, members will be texted with instructions to get one of 50,000 free Lifestyle Bowls.2
1 – By texting CHIPOTLE3G I agree to receive automatic recurring Goals Gym Guac group updates and offers via text throughout January 2025, and agree to Chipotle's Privacy Policy and Terms and Conditions. Recurring marketing messages will be sent to your account mobile number using automated technology. You are not required to agree to this as a condition of purchasing any goods or services. Standard msg and data rates may apply. Text STOP to cancel. Text HELP for help.
2- 50,000 codes available. 50 US & DC Only, 13+. Limit 1 code per person. Chipotle will let you know if you’ve won by sending you a text. Standard text and data rates may apply. Terms: chipotle.com/text