We believe that food has the power to change the world
We Do It By Being Real
Chipotle was born of the radical belief that there is a connection between how food is raised and prepared, and how it tastes. Real is better. Better for You, Better for People, Better for Our Planet. It may be the hard way to do things, but it’s the right way.
This isn't just food for thought, it's thought for food
Being real means making food fresh every day
No
Artificial flavors,
colors, or preservatives.
No
Freezers, can openers,
or shortcuts.
Being real means we only use 53 ingredients you can pronounce
And the only ingredient that is hard to pronounce at Chipotle is “Chipotle.”
(It’s Chih-poat-lay, by the way)
Being real means being committed
One of the first national restaurant brands to commit to goals on local and organic produce.
First national restaurant brand to commit to using only responsibly raised meat with some of the highest animal welfare standards.
It's our way to cultivate a better world
One meal might not change the world, but the way we make it might.
